North Country Mall, Mohali, Launches “Saturday Night Live”, A Monthly Intellectual Property
Music knows no bounds and unites people irrespective of their caste, creed, language and religion. Keeping this ideology in mind, North Country Mall designed an intellectual property called “Saturday Night Live” which kicked off on the 22nd July 2017 with the event “Shaam-e-Sufiana”.
Ace singer Satinder Sartaj, a multi-gifted artist, songwriter, singer, composer and poet launched this initiative. Today Satinder Sartaaj possesses an unprecedented list of achievements and remains in the forefront of his craft, a true inspiration. As an artist he excites, enlightens, leads and embraces his fans with insights into life’s meaning and deepest feelings. Ancestral values are seen embedded deep in his poetry. Satinder Sartaaj captivates audiences through the vigor and sheer beauty of his words and lyrics while his songs stir the soul and liberates the mind.
The idea of launching this property was to bring together people at a hub which is family friendly, entertaining and caters to everyone’s needs.
This event was a huge success, with over 2500 people in attendance with their friends and family.
This event was also promoted across all marketing platforms including newspapers, radio, hoardings, social media and in centre promotions.