marketing trends
Marketing Trends To Watch Out For
January 16, 2018  //  By:   //  Blogs  //  No Comment

Marketing as a field itself is highly dynamic, with new tips and tricks emerging every other day. The main aim of marketing is visibility, regardless of what year. New and improved marketing strategies are all searching for one and only one thing – Visibility. Finding new and innovative ways to do this is what explains the dynamic nature of this field.

  • Consumer Engagement –

Building a close relationship between the brand and the consumer is of key importance in this day and age. Customer experience is the heart of marketing for every industry. While it has always been a marketing focus, today’s businesses—at least the successful ones—have embraced customer-centric philosophies to create effective marketing strategies and positive digital transformations.

  • Diligent Analytics –

Execution is pointless if those actions aren’t yielding you any returns. This is where analytics step in. What worked, what didn’t, this is the best opportunity for an aspiring marketer to figure where they fall short and what steps shall be anticipated in order to improve number.

  • Gripping Video Content –

Yes, content is still king, but the kind of content that rules the web is changing. Social content, reviews, blogs, papers, and eBooks are all still crucial aspects of marketing, but video will be the rage moving forward. Considering the success of games like Pokemon Go, expect virtual and augmented reality to take us into the future. Brands that fail to incorporate visuals and videos will be left by the wayside.

  • AR-VR Layover –

Speaking of Pokemon Go, the lines between different realities is blurred to no extent, giving the marketer immense material to play around with. Making a consumer believe your reality is the best case scenario in a successful marketing campaign.

  • Social Media Boosting –

Using the internet is always a great idea. Be quirky, be innovative, and the mighty web shall respond in a way they feel fit. This marketing style is legit on your fingertips and you have the power to make or break it.

 

 

Raveena Sakiri

 

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